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Cover of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim and Renée Mauborgne

317 pages

About this book

This book introduces the concept of creating 'blue oceans'—untapped market spaces ripe for growth.

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne — Intellibre — Intellibre