Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Name: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: W. Chan Kim
ISBN: 9781625274496

by W. Chan Kim

317 pages

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About this book

This book introduces the concept of creating 'blue oceans'—untapped market spaces ripe for growth.

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